“Choice Is Only The Beginning”
J A Gunnar
Stories Shape Decisions
Writing is another form of operating. Through fiction, James Bradley explores decision-making, identity, consequence, and the paths people choose when pressure is applied.
Raggie and the Kraft is a story-led project designed to connect with younger audiences while reflecting the same principles that underpin his work with leaders and operators — clarity, choice, and personal responsibility.
Raggie and the Kraft
Raggie and the Kraft follows a young protagonist navigating alternate futures shaped by the decisions he makes. Each storyline explores how small choices compound over time — influencing identity, capability, and outcome.
While written as an accessible, cinematic narrative, the themes mirror real-world performance principles: discipline, consequence, mentorship, and the cost of inaction.
Why Storytelling Matters
• Stories bypass resistance and teach without instruction
• Narrative is how values are transferred across generations
• Decision-making is learned before it is formalised
A Professional Project
This is not a hobby project. Raggie and the Kraft is developed with the same standards applied to James’s advisory, training, and performance work — structured, intentional, and designed to endure.
The project forms part of a broader commitment to long-term thinking, education, and legacy.
Make fewer decisions. Make them better.